THIS IS GINORMOUS
Composed like a symphony, executed like a heist.
We build the spectacles, sensations, and social storms that turn audiences into evangelists.
Immersive Storytelling  I  Experiential Narratives  I  Live Events  I  Concept to ProductionStructured shenanigans, tastefully staged.
From secret rooftops to global livestreams, if it connects humans and brands, we make it happen.
- Live Experiences 
- Large-Scale Builds 
- Pop-Up Activations 
- Influencer & Media Events 
- Innovative Tech Experiences 
- Internal Events 
- Cultural Programs 
PROJECTS
AmEx Air Tennis U.S. Open
APTIV Offsite at CES
HelloFresh Launch Stunts
AmEx Panorama Music Festival
AMEX Art Basel
Be Brasil Pop Up
We sweat the small stuff—fonts, florals, floorplans, feelings.
Our core team expands per project—drawing from a deep bench of artists, technologists, builders, and instigators of wonder. Because every spectacular moment is the result of thousands of tiny decisions done right.
CORE TEAM
Professional perfectionists with questionable restraint.
We’re a tight pack of strategists, designers, and producers who believe proof beats explanation every time. Our artwork earns headlines, heartbeats, and ROI. We are all happy to collaborate for a moment or for the whole movement.
Serena Connelly
FOUNDER | LEAD CREATIVE I NARRATIVE
AKA Lady Smithery

 
            
              
            
            
          
             
            
              
            
            
          
             
            
              
            
            
          
             
            
              
            
            
          
             
            
              
            
            
          
             
            
              
            
            
          
             
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              